The Marketing and Entrepreneurship Students Association (MESA) of the University of Ghana Business School (UGBS), in collaboration with Harley Reed, hosted a career fair on January 17, 2025, at the R.S. Amegashie Auditorium. Themed “Exploring the World of Marketing,” the event aimed to equip students with industry insights and career preparedness strategies.
Prof. Raphael Odoom, a faculty member from the Department of Marketing and Entrepreneurship and Patron of MESA, delivered the welcome address and moderated the discussions. He highlighted key marketing trends and provided students with actionable advice to navigate the ever-evolving job market.
The event kicked off with a student-led panel discussion, spearheaded by MESA General Secretary, Gloria A. Ayisi, alongside panelists Mary-Marcelina Fafa Torsoo, Isaac Dwamena, Nhyira Baidoo, Glenda, and Jason Williams. The discussion tackled common misconceptions about marketing, shedding light on its dynamic and multifaceted nature.
Addressing the audience, digital marketing expert Miss Hilary Yankson stressed the importance of staying updated on industry trends. She cautioned that not all trends suit every brand and advised students to enroll in digital courses, expand their networks, and proactively anticipate customer needs.
Echoing similar sentiments, Mr. Clinton Nyarkoh, CEO of iSupreme, underscored the value of adaptability and data-driven decision-making in marketing. He encouraged aspiring marketers to be insight-driven, ensuring their strategies align with consumer behavior.
Mr. Boniface Kwateng Amaning, a digital marketer at UGBS, emphasized confidence-building and skill development. He urged students to identify their strengths, acquire fundamental marketing skills, and carve a niche that aligns with their interests. Adding to the conversation, Mr. Emmanuel Obi, Senior Associate at PWC Ghana, advised students to diversify their skillsets and explore knowledge beyond the classroom, warning that relying solely on academic coursework could limit their career prospects.
The discussion also delved into the integration of artificial intelligence (AI) in marketing. Mr. Nyarkoh reassured students that AI would not replace jobs but rather enhance opportunities for professionals with AI expertise. Miss Yankson reinforced this point, stating that the combination of AI skills and a solid marketing foundation would set professionals apart.
However, Mr. Kwateng Amaning emphasized the need for responsible AI usage, reminding students to keep their target audience in mind. He concluded by encouraging them to pursue excellence in their careers without feeling the need to justify the relevance of marketing as a field.
The career fair provided an engaging platform for students to connect with industry professionals, gain practical insights, and position themselves for success in the competitive marketing landscape.
